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Podcast: Alt Marketing School
Episode: EP 087 - Instagram is putting all of its eggs in one basket (and what it means for you)
Description: We discuss the rise of not-so-recommended ways to hack the Instagram algorithm. We are seeing users running photo-focused accounts have realised they’re likely to get more views of their posts by turning them into ultrashort videos because the app’s algorithm seems to be prioritising videos over still images. The experience is akin to looking at a static image to the user. But to the app, it seems to count as a video.Fab shares her recent experience with ads (and Becca echoes her frustrations) and why Reels are booming in the paid space. It may be due to t...