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Podcast: The SEO Show
Episode: Kyle Roof Interview - Episode 031
Description: Send a textWe chat with Kyle Roof this week. Kyle needs no introduction in the SEO world after he famously (or is it infamously) proved Google doesn't really "understand" content - it's just a math formula that looks at certain inputs. To do this, he ranked a page written purely in lorem ipsum dummy content #1 in Google just by changing keywords in certain parts of the page that he thought Google's algorithm looks at.... hey presto - #1 rankings. Kyle is also the founder of Page Optimizer Pro, a software tool for auditing and improving y...