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Podcast: eCommerce Badassery
Episode: 109. How to Build Your Email List with Instagram DM Automation with Mike Yan of ManyChat
Description: Like most people, I had some preconceived notions about automated chat marketing. But the reality is 3 billion people use messaging apps a month to communicate with friends and family--so why can’t eCommerce businesses use the same platforms to communicate with their customers? Â
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My guest today is Mike Yan, CEO, and co-founder of ManyChat, an automated chat marketing platform. He’s helping us debunk the myth that automated messages are icky, and instead, shows us how they can be used as part of an omnichannel marketing strategy to help generate leads and create a great customer experience.Â
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What You’ll Learn
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