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Podcast: Simplify to Scale
Episode: Traits of My Most Successful Clients
Description: Your best-fit client is the easiest person for you to think about, market to, sell to + deliver to.
Your not-best-fit client is the person that, when you think about them (which your brain is wired to do, and which is why so many people unconsciously market, sell + deliver to their not-best-fit client) – your marketing, selling + delivery becomes difficult, and unsustainable.
I share a practice with you in today's episode to identify the traits of your best-fit (most successful) clients, so that you can book out your business with these people. Because when your business is fi...