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Podcast: Can Marketing Save the Planet?
Episode: Inside the Green Claims Code with Cecilia Parker Aranha, Director, CMA (Competitions and Markets Authority)
Description: “The focus on sustainability should be the main driver - the driver shouldn’t be that you can make a claim about it.”
In this episode, we dive deeper into the Green Claims Code - speaking with Cecelia Parker Aranha, Director of Consumer Protection at the CMA (Competitions and Markets Authority).
The Green Claims Code came into force in the UK in January 2022, so still pretty fertile territory. Cecilia shares why the Green Claims code came about; what it sets out to do and importantly, what brands and organisations need to consider to ensure they comply...