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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Evolve Your Google Adwords Strategy with Glenn Schmelzle
Description: The Google Adwords platform has grown tremendously in sophistication. Are you keeping up? Glenn Schmelzle, Founder and VP of Lead Generation for Marketing What's New, is laser focused on helping B2B companies get the most out of Google Adwords. He sees marketers make the same mistakes over and over, and one of those is a lack of focus on content. By not creating quality content both in your ad itself and on your website, even the most thoughtful execution of an Adwords campaign will fall flat. He also encourages marketers to plan their content along the fun...