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Podcast: My Worst Investment Ever Podcast
Episode: Wes Schaeffer – Do Your Research and Trust Your Gut
Description: Wes Schaeffer is The Sales Whisperer®, a pigheaded entrepreneur who rehabilitates salespeople and trains their managers. He’s a reassuringly expensive copywriter, sought-after speaker, and marketing automation expert. He is the author of 2.5 books on sales, marketing, and CRMs, host of The Sales Podcast, host of The CRM Sushi Podcast, and he will help you grow by mastering the overlooked truth in life that to make any sale, you must make every sale. “It’s our job to change how we sell to match how the prospect wants to buy.”Wes Schaeffer