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Podcast: SaaS District
Episode: How to Master the Perfect B2B Pricing Strategy for Your SaaS with Marcos Rivera # 170
Description: Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up.Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the hard streets by applying what her mom taught him: Stay curious, take lead, and give help.Fast forward to today, Marcos was Program Executive Director of Product Management, teaches pricing to MBA students at...