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Podcast: Specified: Building Materials & Construction Growth Podcast
Episode: Having A Brand Purpose (With Phil Colón)
Description: Phil Colón is the Founder and Chief Creative Officer at Project 2050. Project 2050 is a cause marketing and brand strategy consultancy.In this episode of Specified Growth Podcast, Phil discusses the current tug of war that is taking place between branding and consumer science, and the importance of being able to connect emotionally to your consumer. He also talks about cancel culture, and having a social message as a brand. Don’t miss this episode of Specified!Please reach out if you have any feedback or questions. Enjoy!  <...