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Podcast: Pocket Sized Pep Talks
Episode: Selling The Way Your Customers Want to Buy
Description: In this Pocket Sized Pep Talk, you'll learn:A unique look at four different buyer types.Changes within the buying process over the last few years.Why does so much marketing fail to hit the mark.Why there is still such a big gap between “sales” and “marketing,” and what can be done about it.Kristin's “magic bean” in marketing.Kristin's favorite sales authors, and spoiler alert: Rob Jolles is not one of them!