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Podcast: THRIVE, a Paychex Business Podcast
Episode: How Spotify Amplifies Business Messaging for SMBs
Description: Looking for unique, targeted strategies for digital marketing to reach niche audiences for your business? Spotify's popular music and podcast streaming app has become an emerging promotional channel for small- to mid-size businesses (SMBs). Hear Rochelle Sanchirico, global director for SMB marketing for Spotify, describe how its self-service Ad Studio and $250-$500 points of entry offers SMBs a competitive option. Learn how Spotify's audio, video or podcast ads, metrics, and even third-party verification tools can help small business owners like you leverage this streaming service to amplify your messaging.
 Topics include: Â
0:55 - Rochelle's background in mark...