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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Do You Really Know HOW Your Customer Buys?
Description: Ian Meharg delivers impact by focusing on what is real and controllable. He challenges you to focus on the how you get things done. We dig into how buyers really buy, why buyers really buy, and why you're missing more than hitting your prospective customers' buying triggers. Are you exploring what happens if …
It does/doesn’t go ahead?
Who…?
Can trip you up?
Has another agenda?
What kind of drama can you expect? How do you prevent it?
Who can help you? Who will fan the flames?
Who cares enough...