Want to create an interactive transcript for this episode?
Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: What Business Development REALLY Means, According to Brian Caffarelli
Description: Mo asks Brian Caffarelli: What is your personal definition of business development? Brian likes to think of business development as the art and science of guiding the buyer through their journey to an informed and confident decision. Just because you know the science, that doesn't mean you'll be great at business development. It's equal parts the art of empathy and flexibility, and science of habits and communication. Mountain climbing guides are great metaphors for business development. Really good salespeople are helping people reach their own personal summit and get what they need to experience from the mountain. The...