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Podcast: eCommerce Badassery
Episode: 111. How Consumers Use Social Media to Make Buying Decisions + What it Means for eCommerce Brands
Description: Ever wondered if all that time, energy, and effort you’re putting into your social media is worth it for your eCommerce business? I mean… we all know it’s important to some degree, we keep doing it right? But how often do you ask yourself if it even has any impact on your customer’s buying decisions?
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This week we’re deep-diving into the results of a social media study that looked at how consumers use social media to shop and what platforms they interact with at each step in their buying journey. We break down...