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Podcast: Unofficial Partner Podcast
Episode: UP 233 Sport and the price of media
Description: The price of television advertising is spiking rapidly and has big implications for the value of sport and the market for sponsorship, whether you're buying or selling.   More broadly, the events of the past two years have led to significant disruption to the advertising landscape. People's media habits changed considerably as their physical location was altered and advertisers were driven to adopt new investment strategies as audiences changed and physical channels were limited. Consumers sought more online distribution and product access through e-commerce and the overarching theme through this period has been acceleration: Netflix took five...