Want to create an interactive transcript for this episode?
Podcast: Taste Radio
Episode: Troy Aikman Always Had Deft Touch. And It's Key To His New Beer Brand. Plus, An Investor's Take On NFTs In CPG.
Description: He's a football legend who won three Super Bowls while playing for one of the world's most storied sports franchises and is currently one of the NFL's most recognized broadcasters. Yet Troy Aikman believes his fame won't be the decisive factor if his new beer brand is to succeed. Aikman is the co-founder of Eight Beer, a new low-calorie beer brand designed for active consumers. Brewed with organic grains, Eight is formulated with no adjuncts or sugars and contains 90 calories and 2.6 grams of carbohydrates per 12 oz. can. The brand launched in February and is currently distributed at b...