Want to create an interactive transcript for this episode?
Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Sales Enablement 3.0 Is Here. What Is It & Why Do You Need To Care?
Description: Rod Jefferson is a multiple return guest on #TheInquisitorPodcast and he is discussing Sales Enablement 3.0, the next generation of #salesenablement for modern sales teams. Â
Sales enablement practitioners have become the fixers of broken things. They are too frequently tied up measuring what doesn't make any difference to sales performance. Often they have not got the respect of the sales force. Too few have ever carried a target. I won't make many friends by saying this but many sales enablement practitioners are too often people desperately looking for a reason to justify their existence.Â
Rod pulls no...