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Podcast: Let's Talk Loyalty
Episode: #197: Loyalty Insights from Poland
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today's guest, Tomasz Makaruk, holds a Ph D in Marketing and has spent more than a decade specialising in loyalty.In this episode, we will hear a comprehensive overview of the loyalty industry in his home country of Poland, which has more than 130 business-to-consumer loyalty programs.While it's still a relatively young market, many loyalty programs in Poland are innovative, competitive and progressive.Tomasz frequently publishes...