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Podcast: The Revenue-Driven CMO
Episode: How marketers can use handwritten notes to drive more revenue with David Wachs of Handwrytten
Description: Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and turn their insights into 3-Minute TED Talks for your listening pleasure. Today's guest is David Wachs, CEO and Founder of a unique outfit called Handwrytten, a company that allows users to write and send automated, handwritten notes. David has been running Handwrytten for eight years, but prior to that he was the founder of a text messaging company that sent over one million texts a day for brands like Abercrombie & Fitch, Sam's Club, and OfficeMax. I've wanted to get in...