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Podcast: The Revenue-Driven CMO
Episode: Why marketers need to report results in a non-marketing language with Ryan George of Docupace Technologies
Description: Welcome to another episode of 3-Minute-Marketing, where we interview the world's top growth-marketing leaders and turn their insights into short, binge-worthy TED talks for your listening pleasure. Today's guest is Ryan George, CMO at Docupace Technologies, a SaaS catering to wealth management firms. Ryan is a very interesting person who has been in the financial space for a long time, with previous stops at GuideStone Financial, 1st Global, and U.S. Global Investors. Ryan talks about reporting in a way that executives can really understand and rally behind. So my question for him was, "Why...