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Podcast: The Revenue-Driven CMO
Episode: Why "Thinking Human" is the foundation for driving sustained brand growth with Doug Zarkin of Pearle Vision
Description: Welcome to another episode of 3-Minute-Marketing, the world's #1 podcast for binge-worthy, easy to digest tips and insights from the world's top growth marketing leaders. Today's guest is Doug Zarkin, Vice President and CMO at Pearle Vision, a franchise with over 550 locations. Doug has had a really interesting and storied career, including helping to build out Victoria's Secret in the early days of the company before they were a huge juggernaut. Doug has had a string of victories that weren't just quick pops but sustained growth. So my question for him was, "How do you build...