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Podcast: The Revenue-Driven CMO
Episode: How to build a brand that drives demand with Amy Barzdukas
Description: Welcome to another episode of 3-Minute-Marketing, where we sit down with the world's top growth marketing leaders and they provide actionable tips and insights in bite-sized 3-minute segments for your listening pleasure. Today's guest is the very impressive Amy Barzdukas. Amy is CMO of WiTricity, an electronic vehicle charging startup. Previously, Amy was a longtime executive at Microsoft and HP. As a direct response marketer at heart, I've always felt that "branding" is a bit fluffy. But brand is really important to Amy. So my question for her is, "How can companies build a brand...