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Podcast: The Revenue-Driven CMO
Episode: The antidote to treadmill marketing with Susan Ganeshan
Description: Welcome to another episode of 3-Minute-Marketing, the world's most binge-worthy marketing podcast, offering the highest value per minute. We talk to some of the leading marketing minds in the world and ask them for three-minute chunks of brilliance. Today I'm super excited to have Susan Ganeshan with us. Susan is a superstar CMO in B2B circles and is currently with Clearwater Analytics. She was previously with Granicus and has done some fractional CMO work. My question for Susan is, "what's the antidote to treadmill marketing?". Show notes: 1. Almost every organization that...