Want to create an interactive transcript for this episode?
Podcast: The Revenue-Driven CMO
Episode: Why marketers need to become "unicorn generalists" with Neal Schaffer
Description: Welcome to another episode of 3-Minute-Marketing, where we talk to some of the world's best and brightest growth marketing leaders and boil it down into 3-minute micro TED talks for your listening pleasure. Today I'm lucky enough to have Neal Schaffer joining me. Neal is a fractional CMO, international speaker, and author. He's also multilingual and speaks fluent Japanese. I'm super excited to meet him and have him on the show. My question for Neal is, "how can marketers become unicorn generalists?". Show notes: 1. A lot of people find their niche, and...