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Podcast: The Revenue-Driven CMO
Episode: 3 Ways Marketers Can Become More Data-Driven with Maura Ginty of Mode
Description: Welcome to another episode of 3-Minute-Marketing, where we talk with some of the foremost experts in growth marketing and distill their best knowledge into 3-minute blocks for your listening pleasure. Today I'm super excited to have a real marketing hero, Maura Ginty, on the podcast. Maura is the CMO of Mode, which is a leading collaborative data science platform. Among the highlights of her impressive resume, she's reduced the cost-per-lead at Mode by 96%! My question for Maura is, "What are 3 ways marketers can be more data-driven?". Show notes: 1. Go beyond the simple...