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Podcast: The Revenue-Driven CMO
Episode: 3MM#25 How to Use Algorithms to Scale the Impact of Your Marketing with Brendan Kane
Description: Welcome back to 3-Minute Marketing, where we get the world's foremost marketing leaders & innovators to tell us their juiciest secrets to marketing success. Today, I'm chatting with Brendan Kane, Founder & Managing Partner at Hook Point. Brendan's a fascinating guy & his "Hook Point" methodology has been the secret weapon behind names & brands like MTV, Taylor Swift, Yahoo & Mindvalley. Brendan's specialty is helping brands harness the power of organic social to drive virality, build brands & generate revenue at a remarkable scale. Brendan tells me that 99% of marketers do this wrong... but the 1% that understand how the algorithms...