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Podcast: The Revenue-Driven CMO
Episode: 3MM#24 How Marketers Can Use Intent Data To Drive More Pipeline with Auseh Britt of Terminus
Description: Welcome back to 3-Minute Marketing, where we talk with & explore the minds of some of the world's leading growth marketers & condense their knowledge into snackable micro-segments. Today, I catch up with Auseh Britt, who's currently VP of Growth Marketing at Terminus. Prior to Terminus, Auseh's had a successful career leading growth initiatives at brands like Bloomberg Industry Group, Business.com & Logi Analytics. My question for Auseh is, "What should marketers do tactically with intent data to successfully drive pipeline? What are the keys you're seeing success with at Terminus?" Show Notes: Intent...