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Podcast: The Revenue-Driven CMO
Episode: 3MM #20 How Marketing Leaders Can Evolve from CMO to CGO (Chief Growth Orchestrator) with Grant Johnson
Description: Welcome back to the latest edition of "3-Minute Marketing", where I talk with some of the smartest marketing leaders on the planet & uncover their most actionable tips, tactics & strategies. On today's episode, I catch up with Grant Johnson. He's been a tech CMO since 2009 & is currently leading the charge at Emburse, the global leader in expense management & accounts payable automation solutions. Grant has always been impressive to me in how he thinks on the cutting edge of marketing strategy. One of the things he is a big proponent of these days is CMOs evolving in...