Want to create an interactive transcript for this episode?
Podcast: Foodpreneur with Chelsea Ford
Episode: #6 Brand is where the money is. How to build one that stands out & sells more.
Description: Send us Fan MailHave you created just another product, or have you created a βgo-toβ brand that people cannot get enough of?In this episode I talk to Ainsley Moir, a marketing and branding expert, author and podcast host who turns great tasting food products into unforgettable food brands.We answer some of the most compelling questions that you, a brand owner, should be asking.In my conversation with Ainsley, youβll find out what your brand attributes are and how to use them when pitching to a retail buyer so the...