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Podcast: Let's Talk Loyalty
Episode: #198: Driving Loyalty Beyond Cookies with Loyalty Expert Billy Loizou
Description: In today's episode, we talk with one of the most creative and insightful practitioners in the loyalty industry with a deep understanding of business issues and how to use loyalty mechanics to solve them. Billy Loizou is the Vice President, Go To Market APAC at Cheetah Digital and an advisory member of Australian Loyalty Association.Billy shared a great case study using NFTs to build customer loyalty, and why loyalty is perhaps the most important tool for any marketer in 2022 as cookies become obsolete. As privacy rules go into effect and marketers need...