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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: The Business Development Story That Changed Everything for Brian Caffarelli
Description: Mo asks Brian Caffarelli: Tell me of a business development story that you are really proud of. Brian's most proud of the lesson he learned from his story. Early in his career, Brian was part of a major sales effort with a world-class brand. Negotiations went very well until there was one intractable snag with the contract. Brian learned that it wasn't just about making a sale, it was about making a quality sale. Some clients aren't right for your organization. You will never regret the client you didn't get, as much as the wrong client you did...