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Podcast: The Ecom Show
Episode: #94 Juliana from CXL: We Need to Rethink Customer Lifetime Value
Description: #94 Juliana from CXL: We Need to Rethink Customer Lifetime ValueJuliana is the Product Growth Manager for CXL, a Digital Marketing Training center with up-to-date marketing courses taught by the best practitioners in the world.At CXL, Juliana handles all-things lifecycle marketing. Onboarding, post-purchase communication, user guidance, the works!Known as ‘The CLV Lady’, Juliana fell in love with Customer Lifetime Value (CLV) during her time as Head of Growth and Product Marketing at Omniconvert, a software as a service (SaaS) for e-commerce conversion and retention.So what wisdom does Juliana have...