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Podcast: The Creative Shift with Dan Blank
Episode: “How do you get a book to continue to sell? You continue to talk about it.” My Interview with Jessica Lahey
Description: In today’s episode, New York Times bestselling author Jessica Lahey takes us behind the scenes to how she promotes a book. She gets into the details about the hundreds of letters she sends out; the importance of gift-giving and thank you notes; why she hired a publicist; the surprising answer she gave to a “massive philanthropist” when he asked how he can support her work; and so much more! What permeates through every aspect of her methodology is generosity and the personal touch.