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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: Going Back In Time, What Brian Caffarelli Would Say To His Younger Self
Description: Mo asks Brian Caffarelli: If you could record a video around business development and send it back to your younger self, what would it say? If you think selling is hard, buying is harder. Brian would want to tell his younger self that if he was more in tune and empathetic to the struggles of the buyer, sales wouldn't be as hard. When you feel stuck with sales, realize that the buyer is even more stuck. To create a great buying experience, deconstruct as many of the little decisions that need to be made before the purchase decision...