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Podcast: The Dan Assor Show #eventprofs
Episode: Trade Show Marketing with Alison Church, UK & Global CMO Easyfairs #eventprofs
Description: In conversation with Alison Church, UK & Global Chief Marketing Officer, Easyfairs, an international trade show organiser active with 2018 events in 18 countries.
In this episode we discussed Alison's career, the changing role of the marketing function, 365 community building, marketing campaigns, the role of digital, and the skills required for trade show marketing professionals.
The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global
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