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Podcast: The Smart Marketer Podcast
Episode: Google's Performance Max - A Dream For Digital Marketers? With Molly Pittman and Kasim Aslam.
Description: Traditionally, 50% of all Google Ads Campaigns fail in the first 90 days. So why are these two leading marketers SO excited about Google's Performance Max? Hasn't it been generally getting a bad rap? Our guest today, Kasim Aslam, owns the #1 Ranked Google Ads Agency on The Planet. Listen if a Google Ad-Type that's Audience centric (instead of KeyWord centric) is music to your ears. Kasim talks with Molly about how (and why) Google seems to have been holding back - but is now laying their cards on the table. You'll hear all about Performance Max, what it i...