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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: What Business Development REALLY Means, According to Andrew Cogar
Description: Mo asks Andrew Cogar: What is your personal definition of business development? Andrew's definition has evolved to simply mean fulfilling relationships on a personal and professional level and not making it any more transactional than that. You need to know where you want to go and what the vision of the firm is to know which prospects should be pursued. With a focus on relationships first, even if one project is not the right one at the right time, the next one might be. You have to be true to yourself as well as honest and open. Selling...