Want to create an interactive transcript for this episode?
Podcast: In the Loupe
Episode: How to Plan Your Next In-Store Event
Description: After a two-year hiatus, people are desperate for in-person shopping, and in-store events are making a come back in a big way! However, it's not enough to just open a bag of chips and place your products out on the counter anymore. A successful in-store event requires planning, strategy, and -- above all -- a reason. Ensure your next event is a smash hit and learn what cutting-edge techniques your should include next time you decide to have a themed night or trunk show.Send us Fan Mail Send feedback or learn more about t...