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Podcast: Future Commerce
Episode: [Step by Step] How do I Begin Selling Internationally? (Feat. Kent Allen, Co-Founder of GELF)
Description: Have a More Holistic Global View of the WorldKent Allen is the Co-Founder of GELF, who has been in the ecosystem and helping lead the conversation of cross-border for 25 years“We've got to realize that the very nature of digital commerce is cross-border.” -KentIn the last few years we’ve seen a boom in eCommerce, which has inherently led to a boom in cross-borderThe monkey paw of cross-border is having to be extremely specific when manifesting things in the eCommerce worldCross-border eCommerce is a diversification play. It’s an opportunity to be relevant to your consumer and the next...