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Podcast: The Social Complex
Episode: Ep 5 - The Influencer Industry: Origins, Fraud, and Why The FTC Won't Let Them Be
Description: Influencers have been around since the beginning of time. Now, the term “influencer” has become amplified and democratized now because of social media. Think about your community growing up; a local pastor, a teacher with a strong reputation in your small town, a beloved mayor. All of those people had influence over the community and impacted behaviors, beliefs, and actions.Take that, give them a smartphone with some internet, and you have unlimited potential. That’s the essence of influencer marketing.In this solo episode, we explore the origins of influencers, how brands choose...