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Podcast: eCommerce Badassery
Episode: 113. How to Create Strategic Product Packaging That Sells Your Product Encourages Word of Mouth Advertising with Whitney Zimmermann
Description: You’ve spent a lot of time and effort creating an incredible product that ticks all of the boxes … but what about your packaging? Have you thought about what it will look like when you wrap it up and send it to your customer? And if you have, are you making sure it’s strategic?
This week Whitney Zimmerman, Founder of packaging and brand design studio the WildHive, joins us to talk all things strategic packaging. We deep dive into the 3 pillars you need to implement when coming up with your product packaging and how to use the box your product...