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Podcast: The CMO Podcast
Episode: David Sandstrom (Klarna) | Create Marketing That's Worth Talking About
Description: David Sandstrom is the CMO of Klarna, the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. In 17 short years, Klarna has become Europe’s highest valued private fintech company, with an estimated valuation of about $45 billion. Klarna has 100 million active users, 250,000 merchants on its platform, and processes about 2 million transactions a day. David has been CMO since 2017, where he led the company through an extensive brand transformation. He took it from one of many financial institutions that held a “trustworthy blue” look and feel to...