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Podcast: The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Episode: 227: Ben M. Bensaou, Innovation through customer collaboration
Description: Welcome to Strategy Skills episode 227, an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate. In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal...