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Podcast: The Accidental Marketer Podcast
Episode: The Accidental Marketer Podcast
Description: In our season finale of art vs. science in marketing, the team tackles what may be the most important topic in business: differentiation. Long thought to be a process that is irrational and immeasurable, Mary, Sean and Tom make the case for the scientific calibration of any product or service's level of unique value. They show how a tools-based approach to maximizing and measuring differentiation makes marketing more manageable and accessible to anyone in an organization.