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Podcast: The Accidental Marketer Podcast
Episode: The Accidental Marketer Podcast
Description: When it comes to dividing markets, software and technologies like machine learning and artificial intelligence are bringing new horsepower to segmentation analytics. But machines aren't yet highly accurate in inferring buyer's needs and motivations, which inform the most powerful forms of segmentation. The team discusses how marketers can best combine art and science to get maximum insights from segmentation strategies.