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Podcast: The Accidental Marketer Podcast
Episode: The Accidental Marketer Podcast
Description: There are many advantages to creating a new category, but it doesn't solve all of your marketing problems. In this episode, we look at the issues that a smoking cessation product team faced — and overcame. See how these innovative marketers changed strategies to effectively address a formidable competitor and reap the full rewards of creating a new category.