Want to create an interactive transcript for this episode?
Podcast: Indie Colorcast
Episode: Installment 30: Branding With Your Nose
Description: On Episode 30, Samantha Goldworm, Co-Founder of olfactory branding agency 12.29 and Scent for Good talks with Andrew about the future of scent-based branding in the independent hospitality industry, how fragrance effects the guest experience, and the importance of a "give-back" mindset in business.