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Podcast: Bourbon Pursuit
Episode: Working Alongside Booker Noe with Kathleen DiBenedetto of Beam Suntory - Part 1
Description: This episode was never intended to be a two-parter. Once I sat down with our guest, I couldn't bring myself to hit the stop button because I wanted to keep hearing the stories she had to tell. Kathleen DiBenedetto is the Sr. Director, Premium Seed Brands but has had a near 30 year career span at Beam Suntory. And one of her first jobs was working alongside Booker Noe. She traveled the country with Booker and learned what it took to market and find audiences for this premium uncut and unfiltered small batch whiskey. She helped the brands of Booker's...