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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0449 – The Conversational Style of Reading
Description: 2022.03.25 – 0449 – The Conversational Style of Reading The Conversational StyleNow the desired sound is someone who is more authentic, relatable, believable and conversational. Consumers don’t want to be told what to buy, but to have the benefits of that item explained to them by someone ‘like me’, a friend or neighbour. This ‘real read’ style is deemed to be better at building a relationship. It’s one that’s less talking (or shouting!) ‘at you’ to one that’s more talking ‘with you’, a style-shift from ‘authority’ to ‘authenticity’, a style that’s more personal and trust...