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Podcast: The Product Boss with Jacqueline Snyder
Episode: Finding Your Brand Voice with Claire Doody of Copper Union
Description: Claire Doody joins us for another Small Biz Founders episode – and it’s a very special edition, too. Claire is the founder of Copper Union Apparel, making beautiful clothing for radical fat bodies (sizes 12-38). Where, before, options for plus-sized clothing were limited, Copper Union is making unique and individual pieces available for different occasions, and in colors and designs that completely break the traditional plus-sized mold. Claire has created a bold, vibrant line that aligns with herself and her customers. At one point, she only designed what she perceived as trends and demand in the marketplace, but t...